FAME APPEAL

The implications of this lawsuit could send shock waves to Pinterest, Flickr and other image hosting sites. Perfect 10, an adult entertainment company ( not worth visiting), alleges that Tumblr failed to respond to repeated requests for takedowns of their copyrighted photographs. In addition Perfect 10 states that “Tumblr employees have posted infringing content to Tumblr’s servers to help start the business.”

In addition to pornographic material Tumblr is full of photo’s that are copyright protected. Remember that the right to reproduce copyright protected work must be given by the copyright owner. Since Tumblr allows anyone to simply post almost any photo they want and then allow it to reposted/reblogged by millions of fellow users, there is little chance that the owner can stop Tumblr from reproducing the photographs.

So what must Tumblr do? Similar to YouTube it must have easy to use procedures for users to complain to Tumblr of copyright infringement. In addition it has to act promptly when a complaint is received. Last but not least (personal opinion) , it must decrease the number of pornographic material on it and request a 18+ consent link from users.

Perfect 10 v Tumblr