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Even Hip Hop can catch a cold: Kanye sippin’ Theraflu

6 April 2012 No Comment

Now we’ve been experiencing some awesome weather this Spring season, nonetheless cold season is not over according to Hip Hop mogul Kanye West. Kanye’s new tune;”Theraflu; “relates” to the over-the-counter product used to help relieve cold and flu symptoms that millions of consumers rely on. Is this the beginning of a legal cold for Kanye West, (being that he has a new beau) or does the cough medicine enjoy the free advertising?

The issue here is whether a company will take affirmative steps to break an association with a celebrity when it wants to ensure  brand protection and brand reputation. Think back to Abercrombie & Fitch attempt to split from Jersey Shore’s Situation or Rick Ross and Aston Martin. Simply naming a song Theraflu is not enough to really harm the reputation of a brand. As opposed to taking a serious subject like Rosa Parks, and harming the reputation of her works via a Outkast’s song “Rosa Parks,”which could cause an artist legal trouble. In conclusion although Theraflu does not endorse this unlicensed use of their product… they will enjoy it because it’s FREE ADVERTISING!!!

Side note:
If you keep up with the tabloids as I do, you would notice the Kim Kardashian’s scandal *cough* I mean wedding extravaganza to NBA baller  Kris Humphries who is now PISSED at this new love triangle between rapper and sex tape artist Kim K. Ha!

I will say that Kanye is being a little harsh with his words “”I’ll admit I fell in love with Kim/ Around the same time she fell in love with him/ Well that’s cool, baby girl, do your thing/ Lucky I ain’t have Jay drop him from the team”. WHAT?!?! Crazy right? And we know Humphries is so dumb founded at this point but at least he had his little five minutes of fame, free wedding and a little fan boost while with Kim…


Listen to Kanye West and DJ Kahled’s “Theraflu” Here 

Kanye West- Theraflu


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