Herve Leger Sues Stretta in Trade Dress Lawsuit
Trade dress infringement getting on BCBG’s last HERVE. ( Herve Leger that is) Talk about messing with a bigwig, Stretta Moda, a clothing line sold through various retailers, Revolve and Devine just to name a few, has been manufacturing precisely the same style Trade dress as originally manufactured by Herve Leger Bandage Dress. Since, the early 90′s Herve Leger (now owned by BCBG MaxAzria) has continuously featured their unique Trade Dress known as the “Bandage Dress” in their seasonal fashion shows (worn by many celebs singer Cassie is featured to the left). Unfortunately, since 2010 Stretta Apparel has been copying the “Bandage Dress” style strap dress. On March 12 in Central District court of California BCBG filed a lawsuit that claims severe financial damages due to Trade Dress infringement and dilution. (complaint below)
Herve Leger Bandage dress is characterized as the “bandage dress” with 3 prominent NON-FUNCTIONAL features 1) bands of fabric, 2) arranged in horizontal and/or diagonal patterns, 3) to form the tight-fitting dress with an overall look that accentuates the female form.
To steal some of BCBG’s popularity Stretta Moda employed a type of “leak” campaign where by Stretta described their products to the public as made in the same factories as authentic Herve Leger dresses are made in. In other words, Stretta has falsely advertised, in the context of interstate commerce, that its Herve Leger knock-offs are virtually the same as authentic Herve Leger garments—the one difference being the lower Stretta price and low quality fabric.
Shockingly I found reputable retailers selling the poor quality Stella goods… take a look for yourself. Looks like cheap polyester can fool the best of them!
Shop Divine http://www.shopdivine.com
To shop for the real Herve Leger Bandage Dress please visit the following sites: (btw I do not make a profit from referring you to these sites)
Neiman Marcus http://www.neimanmarcus.com