FAME APPEAL

Shamballa Jewels has sued online retailers  Bling Jewelry, Ejeweler.com, overstockjeweler.com and its CEO Elena Castenada for falsely designating their goods as celebrity inspired Shamballa Jewels. You might have noticed Shamballa Jewels bracelets , Jay Z wore it at Watch the Throne tour, it is worn by style heavyweights like Karl Lagerfeld, Valentino Garavani, Boris Becker and even Ozzy Osbourne. In the accessory fashion law complaint, shown below, defendants are accused of falsely using the Shamballa mark on counterfeit goods which has caused unfair competition.

There are an onslaught of new jewelry designers coming out everyday, and with the economy the way it is I see more buyers investing in quality accessories because of their versatility and value. So, what happens when a online retailer comes out selling jewelry that looks just like yours? Well it may be easier to plead your case if the defendants markets the item with your name. Since Shamballa did a great job at branding their work by labeling their bracelets with their signature “Shamballa Jewels” look, the defendants had no choice but to designate their infringing goods with the Shamballa brand name.

I chose this lawsuit because of the attention Shamballa Jewels has taken to its distribution and marketing . For example, here on the east coast, it is only available through Barneys (NYC) , London Jewelers (NYC) and VAULT (MIAMI). In addition it is marketed tastefully via international magazines and celebrity endorsements. I am happy to see this company prosper and hope that the infringing websites stop harming Shamballa’s image. Visit their website here shamballajewels.com

Shamballa Jewels v Bling Jewelry Complaint Infringement Lawsuit