Aston Martin Music harms Car Brand
Aston Martin must protect its brand name from Rick Ross’s hit single “Aston Martin Music” (music video seen below). The high end automobile manufacturer’s image of luxury sports cars is usually depicted in upscale show rooms and 007 films. However, Rick Ross’s song has made the exclusive car a now tacky pimpmobile. Even though High end cars and hip hop go hand in hand, Rick Ross took the relationship to an unprecedented level. He not only named his song after the manufacturer, he demonstrated it as a vehicle to accommodate drug dealing, transport narcotics and invite Porno stars take a ride in. (story line of the music video).
Abercrombie and Fitch’s offer to pay the cast of the Jersey Shore Cast to stop wearing their brand was a defensive measure to protect the clothing line’s image from lewd, beach bums. Similarly Aston Martin should do the same to Rick Ross and protect its brand from the heavy drug dealing and lewdness depicted in the video. Currently, no law can force celebrities to stop strutting their brand name, however if the price is high enough celebrities will take the cash and ditch the name tag under under contract law . So why doesn’t Aston Martin make a move on Rick Ross? Any thoughts?
Rick Ross – Aston Martin Music (Feat. Drake & Chrisette Michele)