Levi’s poor attempt at trademark infringement complaint
Levi-Strauss has been a landmark company that has provided denim clothing world wide. However can you believe even ol’ Levi is having trademark infringement issues? A company called Gardeur has allegedly made their back pocket design similar to Levi’s double curve design. Levi’s alleges that the “clothing that displays stitching designs that are confusingly similar to [Levi’s] Arcuate trademark.” I do not think consumers will confuse the two designs. First because levi’s usually sew a colored tab in between the seat of the jean and the back pocket. Secondly, the fact that Gardeur includes excess stitching around the “point” shows that it is distinct from Levi’s. The case is Levi Strauss & Co. v. Gardeur GmbH, CV 10-2122 EMC (N.D. 2010). I think that at the end of the day Levi’s is a larger and company Gardeur will bend at its knees and change their mark.